Sears product identification manual

Sears product identification manual. Cover.

Sears blow drier

Double page - introduction.

Sears router

Logotype and brand endorsement format guidelines.

Sears brush

Logotype endorsement format guidelines.

Sears logotype control

Logotype control area guidelines.

Sears signage

Fabrication guidelines. Internally illuminated logotype.

Sears knob control

Supplementary information. Control panel guidelines.

Sears collateral

Corporate newsletter prototype.



Sears Corporation, Chicago, Illinois

As part of the design team of Robert Gersin Associates in New York, I designed and managed the production of a series of identity manuals for Sears. Specifically, I was responsible for the ongoing development of the manual devoted to product identification. I also worked on the manuals for graphics collateral and environmental signage.